GetResponse Review

What is GetResponse?

GetResponse is an efficient email marketing service which also has some great marketing automation capabilities, perfect for businesses. There is a large focus on merging with third party e-commerce platforms. There are several enhanced features such as email chat and web push notifications. There is expanded SMS text marketing as well as improved automation workflows.

GetResponse is a great starting point for beginners too as there is a consistent, logical workflow which will walk you through the automation process making it easy to pick up the basics.

Pricing and Plans

With GetResponse there is wide range of cost options available, to suit many budgets. You can sign up to the Free account, however there is limitation to basic features and up to only 500 contacts. You will be able to test and utilize account premium features for 30 days after which you can decide to upgrade to the paid plans or to stay on the free plan.

The Basic Plan is the least expensive plan at $15 a month, this plan allows you to contact up to 1000 subscribers, but there is no access to the Autofunnel feature which is newly available and is highly useful for businesses. However, there is flexibility with the basic plan such as adding additional subscribers in small price blocks.

So, a small business with 2500 contacts would pay $25 a month which is a great deal and possibly the lowest price seen so far for those contact numbers. The maximum contacts expansion in the basic plan is a maximum of $450 a month for 100,000 contacts. There are no email sending limits which makes it great.

The Plus Plan is the next tier and is $49 a month with a 1000 maximum contact list limit, this can also be increased to a maximum of 100,000 contacts for $499. Not only does this plan do everything the basic tier does but it also adds the Autofunnel feature, the automation builder and basic webinars which allows up to 100 attendees.

The Professional Plan is the next tier which starts at $99 a month for 1000 subscribers which can be increased to a maximum of 100,000 subscribers for $580 a month. This tier does everything the plus plan does, as well as adding webinars for up to 300 attendees, unlimited sales, webinar funnels, web push notifications and an unlimited automation builder. The automation features allow you to send auto responder emails that are based on actions such as filling out customer forms.

The Max plan is the final tier which will require a custom quote for pricing determination. This will give you the full package from integrations, a dedicated support rep, transactional emails etc.

The plans are available on a monthly basis, however if you sign up to an annual contract the price decreases by 18% for all tiers. A 30% discount will be given if you prepay for two years.

Smart Third-Party Integrations

Those looking for CRM (customer relationship management) features will be pleased as GetResponse has an integration for the standard Salesforce Lightning Professional platform which is robust. It allows an overview for a customizable saes pipeline, this means you can drag and drop deals between stages when you are viewing your pipeline. You can add notes and reminders for other team members as well as monitor deals and stages.

There is also the availability of WordPress integration on GetResponse. You can build webinar, promotion pages as well as use pop-ups to generate more conversations by integrating your landing page with WordPress.

There are also tight integrations with third party e-commerce platforms such as Shopify, PrestaShop and Magento, this means you can get e-commerce data whilst quickly importing it into GetResponse.

Basic Contact Population & Setup

To sign up to GetResponse you simply need to provide your name and email address. GetResponse will then send you an activation email. To complete your verification, you will need to provide your mobile phone number to receive a verification code by text.

Once you are on the interface, there is a ‘Quick Actions’ tab which is fairly easy to locate and will allow you to go where you want. These include the ‘Create Form, Create Newsletter, Create Landing Page, Add Contacts and Create Autoresponder’.

There are various options on GetResponse to build a subscriber list and will vary on where the subscribers are coming from. For larger lists of subscribers, you can upload a number of file types or connect to third party services such as google, Zendesk Support, Salesforce, and many others this makes GetResponse stand out from the rest as not all competitors can do that. For smaller lists of subscribers, you can simply copy and paste email addresses.

Other Features

Email Campaign – A newsletter can be created using the drag and drop editor or the HTML source editor. Using the Email Creator Tool, you can use the templates that are supplied, or you can simply start from scratch. When previewing your newsletter, you can test how it looks on a desktop, mobile devices, email programs as well as on a number of browsers. Once the email has been built and tested you will also receive a spam score to prevent being flagged as suspicious.

SMS Marketing – SMS messaging is highly effective as there is a 90% open rate compared to the email campaigns of 20-25%, It is a more direct tool to reach customers and will reach more customers as they aren’t put through filters, however you need to be careful not to annoy your customers to the point you lose them so make sure they can opt out if they wish to.

Boosting engagement with E-commerce – With GetResponse there are e-commerce capabilities through third party integrations as well as internally. There are added web push notifications that will promote sales. The features allow you to personalize offers for customers for targeted sales and to improve customer engagement. There is also the web chat capability for real time interaction. There is also an email chat feature so you can turn an email into a direct conversation. Making this a powerful tool.

Marketing Automation – The automation workflow is based on Actions, Conditions and Filters, a condition is dragged and dropped onto the workflow page such as ‘received an email’ and then actions are dragged and dropped depending on the what response you want to your condition such as what message you want sending to the contact. This allows you to draw lines between the conditions and actions between the workflow stages. There are many workflow features of GetResponse making the process a whole lot easier. It allows you to shift contacts who have moved through campaigns into familiar contacts whilst tagging unresponsive people.

Autofunnel feature –The Autofunnel feature is a new feature which allows businesses to create visual funnels for things such as webinars before actually selling the products. The point of the funnel is to show the process of what the customer goes through before purchasing the product such as recognition of the product, the sales process and then becoming a customer. There is integration between GetResponse and e-commerce platforms for point-of-sale process using services like PayPal, Stripe or Square which will allow you to track your customers journey.

Support & Value

For those that are beginners, who do not have a marketing team or those that simply need additional help there is plenty of support available.

GetResponse has a help section that will answer all or most of your general questions. There is 24/7 live chat support as well as email support available for those that need it.

Generally, GetResponse is great value for money with it’s amazing third party integrations as well as user experience. There are great new features with a wide range of pricing to suit all budgets and businesses, so this platform is definitely worth checking out!